BEATS BY DRE

Content Creation for Beats by Dre Social Media Platforms between 2015-2016. Assembled a team of photographers globally to execute brand directives and outlined creative for shoots based on product launches and on-location, event-based captures. Tapped to host the Beats Pill+ launch activation on Snapchat.

Recognized for capturing premium exclusive moments, and exploring unconventional contexts for product to reach new audiences– ie. displaying Powerbeats in a casual Urban setting versus an athletic environment- While maintaining brand integrity and the “Beats” aesthetic.

Content was among the top 15% highest engaged of 2015.

  • Content Development (Photography, Videography, Copy)

  • Event Coverage + Viral Capture: Lollapalooza, Pitchfork, London/New York/Paris Fashion Week, Art Basel Miami

  • Influencer Seeding + Capture: SZA, Raury, ASAP Ferg, The Internet, Mick Jenkins, Raury, ASAP Rocky

  • Ideation and Event Development

Agency: Game Seven Marketing

Creative contributors: Raven B. Verona, Danielle Alston, Julien Tell

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