BEATS BY DRE
Content Creation for Beats by Dre Social Media Platforms between 2015-2016. Assembled a team of photographers globally to execute brand directives and outlined creative for shoots based on product launches and on-location, event-based captures. Tapped to host the Beats Pill+ launch activation on Snapchat.
Recognized for capturing premium exclusive moments, and exploring unconventional contexts for product to reach new audiences– ie. displaying Powerbeats in a casual Urban setting versus an athletic environment- While maintaining brand integrity and the “Beats” aesthetic.
Content was among the top 15% highest engaged of 2015.
Content Development (Photography, Videography, Copy)
Event Coverage + Viral Capture: Lollapalooza, Pitchfork, London/New York/Paris Fashion Week, Art Basel Miami
Influencer Seeding + Capture: SZA, Raury, ASAP Ferg, The Internet, Mick Jenkins, Raury, ASAP Rocky
Ideation and Event Development
Agency: Game Seven Marketing
Creative contributors: Raven B. Verona, Danielle Alston, Julien Tell