Sophy is the first hotel to be built in Chicago’s Hyde Park neighborhood in over 50 years. We were tapped to establish a visual direction and content structure for the new hotel, utilizing core branding elements as a frame work for execution. We explored the history of the community, curating archival imagery, capturing local businesses and the sophisticated room experience– Leading with symmetry and balance.
Executed initial photography for Instagram and Facebook platforms ahead of the Grand Opening.
Sophy is defined as thought or wisdom.